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Online order processing, including processing of credit card payments via Protx over a secure Internet link (SSL).
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Online accounts provided for each customer, including allergy test progress and display of results.
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Automatic generation of result documentation for laboratory staff and clinicians.
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Access to laboratory live testing data across three laboratories situated in York, Nottingham and Newcastle.
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Advertising campaign and search-engine indexing to put allergy website on the first five pages of searches for the phrase "allergy testing".
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